🇬🇧 EXCLUSIVE UK KEYNOTE: How one of America's largest conservation nonprofits rebuilt donor trust

Breakfast Keynote: Featuring Steven Abrahamson & Yvonne Garrett
You'll hear how Audubon and O'Brien Garrett uncovered a critical challenge: Supporters loved Audubon's mission, but didn't always feel connected to the organisation itself. Through audience research, message testing and digital strategy, they rebuilt donor trust, strengthened emotional connection and created a platform for long-term fundraising growth.

Practical Fundraising: How to Turn Clicks into Donations
Vicky from goDonate will share tips, real-life examples and hands-on ideas for improving your donation journey - from understanding what motivates donors to give, to identifying where small changes can make the biggest difference.

Care2 Briefing: UK Soft Opt-In Updates & Next Steps 
Rhiannan Sullivan shares Care2’s UK response to the charitable soft opt-in. You'll learn what the guidelines mean and how they apply to upcoming campaigns.

Digital Engagement: Following the First Click
Paul Hayward from Engaging Networks explores what high-performing charities do differently after a supporter’s first action. Drawing on patterns seen across a range of nonprofit organisations, he’ll show you how organisations use supporter behaviour to create more relevant communications, grow an online donor pipeline, and create engagement around the issues people care about.